As a component of the digital publishing world, we are involved in the process of offering ad services online. Through these services, we employ cookies and related technologies to capture data linked to your device and your activities when browsing our digital content, like our websites and applications. A portion of this process involves tweaking online advertisements to match or reflect the user’s interests, a practice known as interest-based advertising. You can find additional details about how we gather, utilize, and share your data when you access our sites and applications in our Privacy Policy.
The practice of collecting and employing user data for interest-based advertising under specific state regulations, such as the California Consumer Privacy Act, the Virginia Consumer Data Protection Act and the California Privacy Rights Act, to mention a few, can qualify as a ‘sale’ of personal information. These regulations, often referred to collectively as ‘State Privacy Laws’, imply that we must provide users with the means to opt out from the selling or sharing of their personal data in relation to these advertising techniques.
An important point to note is that these State Privacy Laws are designed to protect the residents of the states where they are enacted. Nevertheless, we acknowledge and value user choice when it comes to privacy and data protection rights. Following this valuation, we extend the option to opt out of such data sale or sharing to all users, irrespective of whether they reside in a state that observes these privacy regulations.
Our commitment to user choice and privacy allows you to exercise your right to opt out. This is facilitated through a toggle switch provided on our platform. It’s important to understand that opting out won’t deactivate cookies or other similar technologies necessary for our website’s functionality or data collection for non-advertising purposes.
Choosing to opt out will not cease the display of interest-based ads or other types of advertisements when you’re online. More specifically, your decision to opt out will not inhibit the presence of interest-based ads drawn from data that, according to State Privacy Laws, has not been or is no longer being sold or shared by us, was sold prior to your opting out, or has been sold by external entities beyond our direct control.
To understand more about interest-based ads and additional ways to opt out from them, you can access further information from our platform. If you are a resident of California and have activated the Global Privacy Control (GPC) signal on a supported web browser, we will consider this as an explicit request to opt out from the sale or sharing of your personal data for targeted ad purposes.
The GPC is a tool designed to ensure users have increased control over their personal data and its use online. Interested users who wish to implement the GPC should visit the official Global Privacy Control website for instructions on enabling it in their web browsers. Even though State Privacy Laws primarily safeguard the residents of their respective states, we believe in offering all our users the power of choice concerning their privacy rights.
Nurturing User Privacy: Opting Out from Personal Data Sharing appeared first on Real News Now.
About Author
