As a robust platform for digital media, it’s part of our core services to serve tailored ads that align seamlessly with your online activity and comportment. This activity, executed via digital cookies and other similar methods, helps us gather relevant information from your devices, online interactions across our sites, applications, and additional digital properties.
Our innovative model seeks to make sure that the advertising content you encounter across the digital ecosystem is bespoke, adjusted to resonate with your unique needs and requirements. This model stems from what we term as interest-based advertising.
For a more comprehensive overview of our practices, encapsulating how we collect, utilize, and share your personal data during your visits to our platforms and digital applications, we recommend you peruse our Privacy Policy.
Various regional laws and regulations concerning data privacy, such as the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and Virginia Consumer Data Protection Act (VCDPA), designated jointly as ‘State Privacy Laws,’ have critical tenets that concern our aforementioned practices.
Under these legislative frameworks, the compilation, utilization, and transmission of our users’ information to inform our interest-based advertising model may be technically considered a ‘sale’ of the users’ personal data to third parties.
These progressive Data Privacy Laws impose upon us the obligation to empower users with an opt-out mechanism—granting them the prerogative to refuse the sale or transfer of their personal data tied to our targeted advertising activities.
It bears mentioning that these State Privacy Laws offer their cover to the residents of the specific states where these laws have been enacted. Yet, we firmly believe in the ingenuity of extending this cover to a wider user base.
In upholding our commitment to honoring users’ choices regarding their privacy rights, we maintain a universal application of these provisions. This is irrespective of the user’s residency or whether the state of their residence observes a comprehensive State Privacy Law or not.
This signifies our unconditional respect for all our users’ privacy choices, and our commitment to providing everyone, regardless of residency, an option to opt out of the aforementioned data sharing or sale for advertising purposes.
Digital Media Platform Enhances User Privacy and Ad Customization appeared first on Real News Now.
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