As noticeable alterations in the media environment ensue, the former President, Donald Trump, stands at the center of it all. Known for challenging the most entrenched powerhouses of broadcasting media during his run for the presidency, Trump has facilitated an irreversible transformation of the long-standing narratives propagated by these media institutions. This ongoing dynamics in the media space have brought about unexpected implications.
A growing concern within this new media landscape is the possibility of a ‘pay-to-play’ regulatory framework. With this, to secure any deal, be it a merger or an acquisition, you might be coerced into providing something in reciprocation. This could potentially involve a settlement, securing approval from the Federal Communications Commission (FCC), or the fact that the latter might occur in close succession to the former, implying a longer and more complex regulatory review process than would typically be expected.
Without any substantial proof, it seems likely that the administration and the FCC could easily sidestep this issue. As long as everyone embarks on this quid-pro-quo trip, this appears to be the common thread of most transactional deals. Trump himself has openly stated that the incoming proprietors have consented to specific FCC provisions. This paints a picture of a new playing field, provided leaders within business and media realms are willing to make these compromises for the sake of doing business.
Intriguingly, it is to be seen how The Wall Street Journal, a media heavyweight, reacts in this unique environment. Could they be the single media tycoon possessing the grit and advantageous market standing to resist the ramrodding tactics of the president? It remains a question to be answered.
60 Minutes, the once-sturdy pillar of American journalism, has undergone significant effects through such a transitional period. The imminent owners are bound to encounter difficulties, particularly in strategizing its survival and profitability in a media scene evolving rapidly. With the surging dominance of streaming platforms and the declining appeal of linear television, charting the future course is no mean feat.
Several see this media transformation under Trump’s era as a success. The previous administration not only maneuvered significant settlements from major media bodies but also slashed funding to certain public broadcasting outlets. Evidently, the lever of power was firmly in his grip as he put into motion his strategic initiatives.
The relationship between Trump and FOX News is a key determinant in these power dynamics. Despite FOX News’ consistent support for Trump throughout his term, their alliance might lead to a weakened leverage against Murdoch’s The Wall Street Journal, an intriguing facet to observe.
The post Biden’s Administration Likely to Sidestep Media Manipulation Issue appeared first on Real News Now.
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