Tubi, a costless advertising-supported streaming platform, is once more harnessing the power of American football, thanks to its parent company, Fox Corp. This year, Tubi is set to deliver the annual Thanksgiving clash between the Green Bay Packers and the Detroit Lions in the NFC North division. Committed to high-quality viewing, the game will be streamed live and in stunning 4K format for viewers to enjoy at no cost.
The yearly ‘John Madden Thanksgiving Celebration’, a significant date in the National Football League (NFL) calendar, is scheduled for Thursday, 27th November, kicking off at 1 p.m. ET. This exciting event is a central fixture for football aficionados, a yearly tradition tied inextricably to the holiday season.
Previous years have seen considerable attention on the annual Thanksgiving Day game. To illustrate, just last year, the Thanksgiving match featured a thrilling contest where the Dallas Cowboys managed to secure a victory over the New York Giants with a final scoreline of 27-20. This game was not only a success on the pitch, but it also hit heights in terms of viewership.
The 2024 Thanksgiving Day game set a record by attracting an average viewer base of 38.8 million, making it the highest viewed regular-season NFL match of that year. This stat captures the immense popularity of this tradition, its audience reach, and its significance within the realm of American football entertainment.
Tubi went above and beyond the standard offering last year. Besides the Thanksgiving clash, it had also streamed the prestigious 2025 Super Bowl, which was aired on Fox, at no cost for the audience. This comprehensive coverage strengthened its position as a prominent platform for football lovers across the spectrum.
Recording unprecedented numbers, the Super Bowl event had more than 24 million unique viewers tune in during the game-day programming. The event broke records by hosting an average minute audience of 13.6 million and reaching a peak audience size of 15.5 million during the game’s high-intensity moments – figures that demonstrate the streaming service’s popularity and reach.
Furthermore, Tubi heralded a significant announcement in June – its platform now boasts over 100 million monthly active users. This impressive figure underlines Tubi’s rapid growth and its success in establishing itself among the popular choices in streaming platforms.
Right from its user base to its vast catalog, Tubi seems to be growing in all directions. At present, the service rolls out nearly 300,000 movies and television episodes across the U.S., a truly massive offering considering the platform is freely accessible with ads.
This extensive library includes a myriad of original shows apart from mainstream movies and TV episodes, making Tubi’s free service a popular destination for entertainment seekers. The platform’s approach towards content diversity is instrumental in cultivating its large and constantly growing audience.
It’s important to acknowledge that Tubi hasn’t achieved this impressive growth in isolation. Behind Tubi’s success, there’s the strategic acquisition by Fox Corp. in 2020. The acquisition, needless to say, has played a vital role in Tubi’s expanded offerings, both in variety and volume.
Furthermore, with Fox Corp.’s backing, Tubi has been able to deliver on its promise of high-quality, live streaming experiences for major sport events. Events such as the annual Thanksgiving clash and the Super Bowl, have only enhanced its reputation among sports fans and elevate its standing in the streaming services market.
Looking towards the future, with Fox Corp as a parent company, Tubi is well-positioned to navigate the challenging and highly competitive streaming market. Its potential in large-scale live streaming can be seen evidenced in its handling of sports events, which continues to garner significant viewer engagement.
Additionally, by offering access to a vast range of content for free, Tubi is also managing to penetrate markets that are usually reserved for paid streaming platforms. This makes Tubi an attractive option for users seeking a cost-effective, yet content-rich platform for their viewing pleasure.
By thoroughly understanding its audience’s needs and leveraging its ties with Fox Corp., Tubi is eyeing to carve out its own niche in the landscape of streaming services. Their strategy of offering top-quality, live sports events for free is a testament to Tubi’s commitment towards providing a unique and varied entertainment experience.
Finally, while Tubi’s immediate success can be attributed to numerous factors, including parent support and a diverse content library, it’s important to recognize the role of its user base. Reaching over 100 million active monthly users showcases Tubi’s ability to create a robust and engaging platform. This broad user base further incentivizes Tubi to continue enriching its content diversification while providing high-quality, cost-effective streaming services.
Indeed, Tubi’s current standing in the digital streaming race is promising. Guided by the vision of its parent company, Fox Corp., and driven by its user-oriented approach, the future holds much potential for Tubi. Whether it’s the streaming of widely-followed sports events or the provision of an extensively diverse content library, Tubi is working tirelessly to keep its viewers engaged and catered to.
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