French sports company, Salomon, is poised to establish a new store in Chicago, certainly a significant instance of the brand’s growing influence in North America. Its location, Bucktown, known as one of Chicago’s most bustling neighborhoods, will soon be the home of this new retail location. This unveiling symbolizes the first Midwest location and serves as the second Salomon store in the United States, following the charming storefront opened in SoHo, New York City, just a year prior.
Salomon’s decision to nestle into the enchanting Bucktown neighborhood for its second American retail outlet came from a strong connection to the area’s blend of modern living with a respectful nod to its hardworking past. The aura of rediscovery seen within the existing community, who takes delight in adopting and revamping their surroundings, resonated deeply with the Salomon brand ethos. This, in combination with Bucktown’s thriving running community, made it unquestionably the ideal location for the Salomon expansion.
Salomon’s new brick-and-mortar establishment in Chicago will provide a wide array of their athletic and lifestyle offerings. Deliberate care has gone into the shop’s design, creating separate zones solely dedicated to spotlighting both these product categories. The store layout will highlight sportstyle and performance products, each of them having their distinct showcasing area ensuring that shoppers can fully explore the depth of the offerings.
Adding a twist to the traditional sportswear retail space, the Salomon store will include a pop-up coffee bar and a relaxing lounge area to bring people together. This is not just about selling products, but, in fact, nurturing a meeting place for Chicago’s runners, eventually promising a robust and connected community fueled by shared passion and the joy of running.
To further cement its place in the heart of the local community, Salomon is organizing a festive community run event to mark the store’s inauguration on August 27. Local consumers will be invited to participate, and they will have the pleasure of running alongside Salomon’s own elite athlete, Maggie Montoya. It’s a unique opportunity that symbolizes Salomon’s dedication to its customers and commitment to fostering connections within the running community.
On the grand opening day, the first customers to step into the new store will be honored with limited-edition Salomon-branded tote bags as long as the supplies last. And as a token of love for its patrons, the brand will gift exclusive shoe charms with every purchase, while supplies last, making the occasion more memorable and personal for the customers.
Salomon’s expansion in the U.S. has been defined by strategic and thoughtful moves over time. For over three decades, its presence has been strongly felt in the outdoor and hiking footwear space, gaining traction and securing a place as a dominant entity in this category. This clearly indicates the brand’s deep understanding of the needs and preferences of its consumer base.
The brand’s continual evolution has been distinguished with the recent emphasis being placed on broadening its running shoe category. This includes offerings for all kinds of surfaces – from road to gravel, and even trail running shoes. Most notably, the launch of the Aero Glide 3 in Q1 was one of Salomon’s most impactful introductions in the running category to date.
Salomon’s growth in North America comes on the back of a strong Q2 report in 2025 from its parent firm, Amer Sports. The company adjourned the quarter with a robust increase in revenue of 23% – from $1.00 billion the previous year to $1.24 billion this time around. It demonstrated the ‘continued momentum’ the conglomerate and its subsidiaries have been showing to date.
There is a consistent focus on creating a robust framework that can support tremendous growth for Salomon in the Americas, indicating Amer Sports’ belief in the brand’s potential. The strong performance and overwhelming acceptance of the first Salomon store in New York City contributed to this significant confidence, and future establishments in the region are in the plans.
Having acknowledged ‘strong demand’ across the United States, Salomon, with its unwavering ambition, has scheduled further expansions. One such store is in the pipeline for Los Angeles, expected to open doors to customers on Melrose Avenue, right at the heart of West Hollywood by October 1st. Other plans on the chart include an additional store in NYC before the year comes to an end.
And the expansion spree does not stop there! The autumn season promises two more Salomon locations. One is slated to have a place at the Woodbury Common Premium Outlets, just a stone’s throw away from NYC, and the other located in the vibrant and dynamic Williamsburg neighborhood in Brooklyn.
And it’s not just the immediate future that’s filled with ambitious plans. As we roll into 2026, Salomon’s roadmap also points towards new locations in prominent spots such as San Francisco, Los Angeles, and Miami. It seems clear that Salomon is not only responding to the demand but also anticipating future markets in their growth strategy.
To put it all together, Salomon’s entrance into Chicago’s Bucktown neighborhood is more than just the unveiling of a new store. It’s a representation of the brand’s vision, a step towards fulfilling the brand’s growth strategy, and above all, a commitment to meet the customers’ needs with top-quality sportswear products and a space that serves the passionate runners’ community.
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