The “All-American Halftime Show” hosted by Turning Point USA turned into a cultural juggernaut on Sunday night, drawing more than 8 million viewers across platforms during its patriotic counterprogramming to the official Super Bowl halftime show. TPUSA’s YouTube livestream alone pulled in 6.1 million viewers, with another million watching through Charlie Kirk’s personal channel. Additional streams on Rumble, DailyWire+, TBN, and OAN brought what organizers called “monster” viewership numbers.
Social media erupted with reactions from viewers who praised the production, music, and message. “All in English, all talented, beautifully done,” one fan wrote. Others shared similar sentiments, calling it “truly awesome,” and saying it made them “proud of [their] country.”
Secretary of War Pete Hegseth posted on X in support of the broadcast, writing, “The War Department was proud to support. GOD BLESS THIS GREAT COUNTRY.”
The show, which aired during Bad Bunny’s controversial Super Bowl LX performance, featured Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett. Designed to celebrate faith, family, and freedom, the performance was backed by a growing movement of fans who felt alienated by the NFL’s official halftime entertainment.
“We’re approaching this show like David and Goliath,” Kid Rock said ahead of the event. “He said he’s having a dance party, wearing a dress, and singing in Spanish? Cool. We plan to play great songs for folks who love America.”
The official halftime show, led by Latin superstar Bad Bunny, drew backlash for its overt political undertones and its exclusive use of Spanish lyrics. The singer, who refused to tour in the U.S. last year over ICE concerns, had recently used his Grammy acceptance speech to criticize immigration enforcement and call for a more open border policy.
President Donald Trump blasted the NFL’s choice of Bad Bunny, calling the performance “absolutely terrible” and “a slap in the face to our country.” The president also praised TPUSA’s alternative show, calling it “everything the Super Bowl used to stand for.”
As the cultural divide deepens, the soaring success of the TPUSA halftime special signals that millions of Americans are eager for alternatives that reflect traditional values and national pride. What began as a longshot has now become a movement.
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