A British firm has maintained a tradition of crafting manual sports vehicles for a century and more. The latest addition to their prestigious lineup holds a distinctive nostalgic charm as an echo of past models. The resurgence of the Morgan Plus Four, a reinterpretation of an aged roadster, has garnered such a response that there is currently a considerable waiting period for acquiring one.
Chevrolet’s Suburban bears the badge of honor for the longest running production of a single vehicle model, boasting an impressive 90-year run. Still, it’s clear that over the course of time and across 12 diverse generations, the Suburban has diverged drastically from its original form. Indeed, its latest iteration could be said to bear virtually no resemblance to its 1935 prototype – the two models share little more than a name.
Operating out of Malvern, England, the Morgan Motor Company launched its sports car, the 4/4, in 1936, mere steps behind the launch of the first Suburban. Despite the passage of time, the design ethos of this vehicle hasn’t shifted dramatically. The specialty carmaker’s latest offering, the Plus Four, harks back to its predecessor in an appealing way, making it highly sought after by car enthusiasts, despite any import tariffs.
Currently, acquiring one of these custom-built machines requires a lengthy six-month wait due to high demand. The investment is certainly worth the wait, especially considering how these cars, which start upwards of $85,000, have remarkably held their value over time in comparison to some other classic British brands.
Exploring recent online auctions has revealed that, despite their age, Morgans have commanded stellar prices. One such example includes a 2001 model with merely 25,000 miles on it which was sold for a robust $55,000. Meanwhile, an immaculate 2005 convertible owned by a single person fetched an even higher price of $60,000.
The Morgan 4/4, a historical icon which first graced the automotive scene way back in 1936, was the first iteration of a four-wheeled sports car for the Morgan Motor Company. Prior editions had only adopted a three-wheel design, a far cry from their modern, four-wheel counterparts.
Andrew Newton, a senior auction editor for the automotive lifestyle brand Hagerty, stated that the appreciation of older Morgan models has been ticking steadily upwards by roughly 13% over the past decade. Although Morgan values may not be leading the overall automotive market trend, they’re certainly outpacing vehicles from certain defunct British sports car brands, notably Triumph and Austin-Healey.
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