In the vibrant Bucktown district of Chicago, Salomon is preparing to launch its latest retail location, representing a noteworthy development in the French brand’s North American progression. Specifically located at 1630 N Damen Avenue, this particular store is Salomon’s first venture into the Midwest and succeeds the establishment of their first state-side shop in SoHo, New York City in the preceding year.
The scenic and artistic neighborhood of Bucktown was chosen as Salomon’s second US zone because of its rich dichotomy of old and new components, backed by a robust history of hard work, defining the city’s essence. As a neighborhood, Bucktown is continuously shaped and renovated by its residents, who are known for their active lifestyles and eagerness to explore novel experiences.
Wandering through the local terrain and witnessing the fervor for running among Bucktown inhabitants sparked the realization in the Salomon team that they had found the perfect location for their second state-side store. The Chicago shop will present a broad assortment of Salomon’s sports and performance-oriented range, featuring categorically divided sections dedicated to each.
Striving to create a nexus for the passionate running community in Chicago, the store shall also include a temporary coffee bar and a comfortable lounge space. As part of the store inauguration, scheduled for August 27th, Salomon intends to arrange a neighborhood mass run engaging with local fans and enthusiasts.
Further enhancing these festivities, Maggie Montoya, an elite runner and a signed athlete with Salomon, will mark her special appearance. To commemorate the event, the initial customers will be gifted Salomon-branded tote bags for as long as the stock lasts, along with exclusive shoe trinkets offered as a complimentary gift with every purchase.
Signifying a significant evolution, Salomon’s growth in the US mirrors the path of a long-standing journey wherein Salomon’s footwear has emerged as a leading player within the outdoor and hiking segment over the past thirty years. As they continue to innovate, Salomon has the same intense emphasis on increasing their breadth in the running category, spanning across diverse terrains like road, gravel, and trail.
Among noteworthy recent developments, the launch of the Aero Glide 3 during the year’s first quarter marked one of the historically most successful entries in the company’s running category. These advancements are in sync with the positive financial momentum experienced by Amer Sports, Salomon’s parent company.
Reports from earlier this month revealed a consistent continuation of the financial acceleration through the second quarter of fiscal 2025 for Amer Sports. The firm logged a 23 percent escalation in revenue, rising to $1.24 billion from $1.00 billion as compared to the corresponding time frame in the previous year.
Amer Sports perpetually strives to lay the foundation for Salomon’s substantial future expansion within the Americas. Their first store based out of New York City maintains an impressive appeal among consumers, augmented with plans of launching more locations either by the end of the current year or the beginning of the next one.
Salomon has been receiving a ‘strong demand’ across the United States’ expanse, from the east to west coasts. October 1st is marked as the opening day for the brand’s West Hollywood, Los Angeles store located right at the heart of trendy Melrose Avenue, followed by plans of inaugurating at least one more outlet in New York City before the year’s close.
Further expansion plans unveiled by the company include new Salomon locations slated to open in the upcoming autumn season. The Williamsburg area of Brooklyn and the Woodbury Common Premium Outlets located on the fringes of New York City are among these new additions.
2026 has in its forecast the company’s focus shifting towards the cities of San Francisco, Los Angeles, and Miami. As the brand continues to broaden its presence in America, its footing becomes more profound, showcasing a narrative marked by innovative products, committed customers, and an unwavering attention towards its many markets.
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