As a digital content publisher, one of the services we provide involves online advertisements that harness cookies and similar technologies to gather data about user device and online behavior on our websites, apps and other digital platforms. This gathered information is applied to creating personalized advertising experiences tailored according to user preferences. Such practices result in what’s known as ‘interest-based’ advertisements.
Detailed explanation regarding our gathering, utilisation, and sharing of your user data when you browse our digital platforms can be found in our Privacy Policy. With the emergence of certain state legislation, such as California’s Consumer Privacy Act and Privacy Rights Act, as well as Virginia’s Consumer Data Protection Act (these laws will be referred to collectively as ‘State Privacy Laws’ hereafter), strategizing interest-based ads through the user data collection may be equivalent to a ‘sale’ of personal information.
Certain State Privacy Laws dictate that we provide our users the option to opt out of sharing or selling their personal data associated with such targeted advertising processes. The primary intention of these State Privacy Laws is to shield the privacy of residents within their jurisdiction. However, we value the privacy choices of all users, irrespective of their geographical location.
We have taken measures to extend a similar degree of control to all our users, regardless of whether or not their residing state has a State Privacy Law in place. We ensure that everyone has the option to opt out of any such data sharing, considered a sale under these laws. We have implemented an opt-out switch that users can use to exercise this right.
Nevertheless, choosing to opt out from interest-based ads won’t deactivate cookies or other technologies that are essential for the seamless functioning of our website or those collecting data for non-targeted advertising purposes. It’s important to clarify that opting out from the ‘sales’ of personal data won’t completely eradicate any online advertising directed towards you.
You will continue to see interest-based ads; however, these will not be constructed from the data classified as ‘sold’ under State Privacy Laws. It might be based on information that was not traded by us or had been sold prior to your opt-out action. It could also include data sold by entities that we cannot control.
Individuals looking for further details on interest-based advertisements or interested in learning about other channels to opt out are advised to follow this link. Additionally, if you are a resident of California and have activated the Global Privacy Control (GPC) signal through a supported web browser, we will regard this as an indication to opt out from selling or sharing your personal data for advertising targeting purposes.
The implementation of the GPC signal on your browser signifies that you don’t want your browsing data to be used for personalized ads. Taking into account the GPC’s dedication to user privacy, we stand committed to respecting and implementing such requests from our users for a privacy-focused browsing experience.
GPC, a recently introduced initiative, is being recognized rapidly for its effort in letting users gain control over their data privacy. More detailed information about GPC and instructions on how to activate it can be found at globalprivacycontrol.org.
As we navigate the ever-evolving landscape of digital privacy, we’re committed to ensuring the security and confidentiality of our users’ data. We continually adapt and integrate necessary changes, taking into account the latest privacy laws and regulations.
We believe that preserving the trust of our users is of utmost priority. To that end, we’ll continue to update you with any modifications that we implement in line with data privacy developments to ensure that you always have the highest degree of control over your data.
We ascertain that user privacy is not limited by geographical boundaries or specific state laws. Hence, we provide and ensure the same level of privacy rights to all our users, whether they are residents of states with stringent privacy laws or not.
We encourage our users to understand and exercise their privacy rights. The measures we’ve stepped up, such as providing you with the means to opt out of data sales for ad targeting, are part of our ongoing commitment to respecting and safeguarding your privacy.
We consistently strive to maintain clear lines of communication with our users about data privacy related matters. We always welcome questions, comments, or concerns about how we handle your personal data. Together, we aim to maintain an online space where everyone can feel secure.
In conclusion, while technology and legislation continue to evolve, we are dedicated to remaining on the cutting edge, ensuring that user data and privacy rights are respected. We thank our users for their trust and promise unwavering commitment to maintaining and enhancing data privacy moving forward.
Taking Control of Your Personal Data: Our New Measures in Place appeared first on Real News Now.
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