The leading independent expenditure committee, championing Kamala Harris’s path to presidency, has launched a half-minute promotional video. This TV advert, which has saturated screens in states such as Arizona and North Carolina, represents an investment of nearly $18 million. Let’s delve into the intricacies of this commercial, examining its key aspects, and assessing its fidelity.
Interestingly, the ad opens with a visage of the iconic Donald J. Trump, ingeniously immersed in dim light to introduce an intriguing cinematic effect. It appears as though the former Commander-in-Chief is delivering an impassioned speech to a crowd of affluent connoisseurs. ‘I recognize about two dozen of you, and undoubtedly you’re quite affluent,’ the subtitles interpret his mesmerizing rhetoric.
Drawn into this spectacle, we meet a man of color enthralled by Trump’s words via a user-friendly tablet device. Evidently, the viewer’s interest is piqued by what he is viewing. Following this, the advert transports us back to the charismatic Trump, subtly alluding to countenancing tax easing initiatives.
Our intrigued viewer is then encouraged to introduce himself to us as ‘Buddy M.’ from the humble city of Allentown, PA. Painted in stark contrast to Trump’s affluent crowd, Buddy makes light of his absence of wealth, cementing his relatability as a middle-income, hardworking American.
The ad intricately weaves between depictions of Buddy – captured within a rustic living room and at a fueling station – and images of Trump along with a renowned innovator like Elon Musk. The latter duo is shown as individuals who naturally gravitate towards high-profile events, bedecked in lavish tuxedos.
Bringing a crescendo to the narrative soundtrack, the advert spectacularly transitions to present the Presidential hopeful Ms. Harris. Displaying an aura of determination and strength, she is shown making strides ahead of fluttering American flags, and acknowledging men clad in laborer’s helmets.
The ad attempts to kindle the support of two main demographics: men of color and all-income-group Americans of various ethnicities. According to a recent national poll conducted by New York Times/Siena College, Ms. Harris currently holds 79% of the votes of the Black community.
This figure is noteworthy as it somewhat undercuts the typical Democratic trend of securing around 90% of the Black voters’ favor. Opting against joining the ranks of wealthy elites, Buddy presents himself as an everyman figure, navigating day-to-day life as a hardworking citizen, aiming to connect with like-minded voters.
Democrats have historically found difficulties in gaining the trust of the white working-class voters. By painting a picture of Trump that resonates with them – a man that looks out for the interests of his successful companions – Buddy hopes to connect with these voters.
In conjunction, the video showcases Ms. Harris reaching out and interacting with numerous working individuals, many who appear to be white. This strategic move is suspected to be a concentrated effort to gain traction among these particular voters.
In successfully discussing and analyzing the overarching theme, we can’t overlook the elephant in the room. The question remains whether Buddy’s portrayal of Trump as pursuing personal interests and those of his wealthy friends rings true.
It’s worth noting that during his tenure at the helm of the nation, Trump’s administration championed policies centered on the middle class and elicited a strong positive response from his varied voter base.
In essence, this advertisement highlights the contrast between the worldviews of Kamala Harris and Donald Trump while focusing on their interactions with the American population. The viewer is left to weigh the pros and cons, and ultimately decide on their stance.
Trump’s Powerful Aura Takes Center Stage in Latest Campaign Ad appeared first on Real News Now.
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